Serving the Trade

Tennis Outlook is the voice-piece of the Tennis Industry Association UK and is the trade journal of tennis businesses aimed at administrators, the committed tennis devotee, clubs and players - in short, to those forming the backbone of British Tennis.

It is a new A3 broadsheet newspaper, offering credible observation and comment on the business element of the game played on these shores and seeks to build a unique readership among officials and volunteers as well as participants at all levels of the sport.

Incorporating the TIA UK's Newsletter, Tennis Outlook provides an important medium through which to promote products and services related to the game to a dedicated and knowledgeable audience.

It is all set to become the best, in-depth, serious read on tennis in the UK.

Directly funded by the Tennis Industry Association UK, Tennis Outlook is supported by advertising to provide an independent and constructive industry forum for the raising and debate of the key issues affecting our sport as well as encouraging the wider promotion of goods, products and services.

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As the Official Journal of the TIA UK, Tennis Outlook will be published three or four times a year in 2010 while the pilot edition is to be launched in November/December 2009 to a controlled distribution of around 1000 key decision-makers in British Tennis.

Tennis Outlook is specifically designed to:

• Benefit member companies
• Provide a unique communications tool
• Reach the British tennis public
• Promote member activities, products and services; and
• Help market The Tennis Book, The Tennis Shop and other TIA UK initiatives.

Content includes news coverage and features on current industry issues, research findings, best practice reports from overseas, interviews with prominent figures, features on individual market segments, letters to the editor, invitations to tender for tennis-related contracts and display advertising.

The views expressed in Tennis Outlook are those of the contributors, and the right of reply is available to all by contacting The Executive Editor at tennisoutlook@tiauk.org .