Here we are showing some case studies of members who have directly benefited from joining the TIA UK...

CASE STUDY: J. B. Corrie & Co Ltd

Being a TIA member allows J.B.Corrie to network with clubs (now known as Places to Play), fellow members and other organisations within the tennis industry and so helps us to actively build up our business.

By attending TIA meetings we are kept up-to-date with the important things that are happening in tennis at all levels, which is useful to our business as it flags up opportunities for us.

The TIA is fully committed to developing all of the issues that are beneficial to British Tennis and we, as a company, fully support these efforts for the future well-being of sport.

A healthy sport, ranging from the recreational to elitist, results in a buoyant market for us.

The opportunities that have come J.B.Corrie's way since becoming a member of TIAUK have been tremendous, resulting in increased enquiries and improved sales of our tennis products, particularly arising from The Tennis Book and the website.

J B Corrie recommends TIA membership to tennis businesses that support market growth because collectively the industry can make a real difference.

For more information visit > http://www.jbcorrie.co.uk/

CASE STUDY: The Dan Maskell Tennis Trust

The Dan Maskell Tennis Trust became involved with the TIA UK in June 2009 and is its official charity.

Although the Trust had been in existence for sometime within the Tennis Foundation raising funds for the benefit of disabled people who play tennis, it became a charity in its own right at the beginning of 2010 which necessitated a certain amount of re-branding and re-defining its profile.

Through involvement with the TIA UK's members, the Trust has:

• Produced new materials such as banners and displays from Sunbaba;
• T-shirts, caps and pin badges through Daniell Smith Ltd;
• Tennis ball key rings from J Price (Bath) Ltd;
• Prizes for its Celebrity Golf Challenge from Wilson and The Silver Tennis Collection (and engraving there too).
• The Tennis Gallery has featured the Trust's advertisement in its "What's New in Tennis" publication;
• The TIA has provided similar in Tennis Outlook plus mention and entry in The Tennis Book, and presence at last year's London Golf & Tennis Show.
• Prestige Promotions ran the silent auction at Wentworth during the aforementioned Golf Challenge last year, (a TIA Board Member also played in this annual fundraising event); and finally
• The TIA's Treasurer has investigated charity partnerships on the Trust's behalf.

Being involved with the TIA has enabled the Trust to take advantage of the variety of products and services available through the membership and given more opportunity to raise its profile and develop new contacts.

CASE STUDY: Teddy Tennis

It was 2010 that the TIA provided the big breakthrough for Teddy Tennis as Stephen Bean explained: "We were attending the TIA's annual general meeting which happened to be at Wimbledon on the very day Her Majesty the Queen was visiting the tournament.

"But so compelling was the meeting that we actually missed ‘the walk past!'.

"Once the meeting had closed the TIA delegation retired for some refreshments and it was here that we ‘networked' with Robert and Irene Fuller, owners of the Silver Tennis Collection.

"Robert and Irene were fascinated by the Teddy Tennis story and suggested that it would be very well received in the USA, where they do most of their business.

"The end result of our networking encounter with the Fullers was that they put Teddy Tennis in touch with Patricia Jensen, a renowned US based tennis marketer.

"We subsequently arranged to meet with Patricia at the US Open where she was particularly keen for us to attend the Arthur Ash Kid's Day.

"What an amazing event that is, tens of thousands of kids descend on Flushing Meadows to watch and to play tennis games and exercises. An idea for the LTA and Wimbledon perhaps!"

Stephen concluded: "Joining the TIA has proved to be instrumental in the development of Teddy Tennis thanks to the networking opportunities it provides. The ground pass to Wimbledon is also another significant benefit."