SPORTS MARKETING SURVEYS INC. (SMS INC.) is a specialist insight and research company that has a strong heritage and focus on tennis. With research going back to 1984, the company has built long-term relationships working with many of the major tennis equipment manufacturers and events such as The Championships at Wimbledon, Roland-Garros, and The Davis Cup for the ITF.
SPORTS MARKETING SURVEYS INC. is based in the UK, and cooperates closely with SPORTS MARKETING SURVEYS USA. from Florida. SMS USA. is the official research company of the US TIA.
SMS INC. operates a full range of methodologies to help stakeholders better understand and influence the tennis sector: its brands; products; routes to market; events; and also the lifestyle and behaviour of tennis players at all levels of the sport, including at the Wimbledon Championships, where SMS INC. has completed an equipment census for over 30 years.
Each of these elements is core to the understanding of the playing patterns and requirements of the modern tennis player and ensuring the sport evolves to meet the commitments and demands of the player today. Services and examples of recent tennis research include:
- International tennis participation & lifestyle;
- European specialty tennis retail analysis;
- International market shipment reports;
- Purchase Pathway research
- Spectator, fan, and venue user research
- Tennis consumer studies
- Social and digital media monitoring and sentiment analysis;
- Tennis brand image consultancy;
- Tennis health check – available on a regional basis.
SMS INC. can also develop bespoke studies & tailor-made research to enable clients improve their tennis performance.
SMS INC. research and consultancy provides clients with real insight and understanding on how tennis and sport impact on a person’s life to enable the tennis industry make better business decisions and improve their profits.
Contact SMS INC. to find out how the company can help you achieve your tennis targets: