Björn Borg Sport offers apparel collections for women and men, mainly functional and fashionable sportswear in colourful designs. The product range currently comprises five categories: basics, work-out, tennis, running and sporty lifestyle.
Björn Borg’s sportswear operations were launched in 2011. During the year the company sold its remaining women?s sample collections for the Dutch market. The first sportswear collections reached stores in January 2012, initially in Björn Borg?s established markets. Today Björn Borg Sport products are sold by sports apparel and sporting goods retailers, department stores, Björn Borg stores and online.