Sports Brands Europe

Sports Brands Europe is the official European Licensee of Prince. The Prince brand was founded in 1970 when the world’s first tennis ball machine was developed in Princeton, New Jersey. This was the catalyst for the relentless pursuit of innovation and many industry-firsts for Prince in tennis.. Through an unwavering commitment to innovate, Prince creates products designed to deliver serious performance for all tennis players. Prince is the global leader in advanced tennis technology and has consistently found new ways to empower players of all abilities. Our mission is always at the forefront of our minds: to passionately pursue advanced visible technologies that help players of all abilities to improve and further their enjoyment of tennis. Prince continues to invest heavily in research and development and create products that set the industry-standard. From game-changing product innovations to the endorsement of the world’s leading players, many such factors have resulted in Prince becoming the racquet-sports ‘power-house’ it is today.

Sports Brands Europe can be contacted on +44203 889 8850 or via email


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