SPORTS MARKETING SURVEYS INC. (SMS INC.) is a specialist insight and research company that has a strong heritage and focus on tennis. With research going back to 1984, the company has built long-term relationships working with many of the major tennis equipment manufacturers and events such as The Championships at Wimbledon, Roland-Garros, and The Davis Cup for the ITF.

SPORTS MARKETING SURVEYS INC. is based in the UK, and cooperates closely with SPORTS MARKETING SURVEYS USA. from Florida. SMS USA. is the official research company of the US TIA.  

Research produced internationally includes participation analysis; the size of the tennis equipment market; insight on the tennis sales channel and route to market, mystery shopping, and retail customer satisfaction; and understanding of the lifestyle and behaviour of tennis players at all levels of the sport - including at the Wimbledon Championships, where SMS INC. has completed an equipment census for over 30 years. 

Each of these elements is core to the understanding of the playing patterns and requirements of the modern tennis player and ensuring the sport evolves to meet the commitments and demands of the player today. Services include: 
o    International tennis participation & lifestyle reports; 
o    European Speciality tennis retail analysis; 
o    International market shipment reports; 
o    Tennis Consumer studies; 
o    Tennis brand image consultancy.
o    ‘State of Health’ of tennis – available on a regional basis
SMS INC. can also develop bespoke studies & tailor-made research to enable clients improve their tennis performance. 

SMS INC. research and consultancy provides clients with real insight and understanding on how tennis and sport impact on a person's life to enable the tennis industry make better business decisions and improve their profits.

Contact SMS INC. to find out how the company can help you achieve your tennis targets:

Contact: Edward Willis (Head of tennis) or Richard Payne (Director)

The Courtyard, Wisley, Surrey, GU23 6QL
Phone:     01932 345 539


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