Louise Price crowned the TIA UK Tennis Industry Leader for 2022
During the annual Christmas lunch held in December 2022, Louise Price, MD of J. Price of Bath was announced the recipient of the inaugural Tennis Industry Leader Award.
The award is in recognition of the person in the tennis industry who has significantly contributed to improving company growth or in promoting innovation and also for their long-term achievements within the industry.
Price of Bath is a small family run company that has been making balls in Britain for over 90 years crossing 3 generations. As a company, Price is committed to providing excellent quality balls all ‘made in England’ with sustainability at its heart. Louise has maintained the company reputation for innovation; raising interest in personalisation has seen Price tennis balls in campaigns for some of the largest brands and most recently launching Phoenix, the world’s first recycled tennis ball.
The award to Louise was presented by David Rawlinson and Sandi Procter, President and Deputy President of the LTA.