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“We want to make British tennis more exciting, relevant, accessible and sustainable”

Tickets are now on sale for the 2016 Business of Tennis Forum, which takes place on Wednesday, April 27 at The Queen’s Club in west London.

The UK’s major tennis industry event showcasing insight, technology, innovation and best practice is the only forum solely focused on the current issues and challenges facing the UK tennis industry.

Experts within the sport as well as specialists from the world of business and beyond will share a platform to highlight current industry thinking as well as sharing new products and services to enhance and improve the sport of tennis.

“We want to make British tennis more exciting, relevant, accessible and sustainable and as a result, help the drive to increase participation,” said TIA UK Business Development Manager Phil Sandilands.

This year’s keynote speaker is Paul Burditt, the LTA’s Head of Business Insight and Planning, who will explain how the LTA captures and uses data on players and non-players to shape participation strategy. Paul will examine key trends in participation to help businesses understand opportunities for growth in the market.

“Delegates will be surprised at the comprehensive data gathered by the LTA, some of which will be available for the first time to an external industry audience,” said Sandilands.

David Minton, managing director of the Leisure Database Company, whose session on disruptive technology prompted much debate last year, will return to give an update on a rapidly-growing industry, giving examples of how other sports are being influenced by and benefiting from cutting-edge technology.

Steve Brewin, managing director of website design and marketing communications agency IB3 and Chris Trickey and Tim Freeman from the Sports and Play Construction Assocation (SAPCA) have also been confirmed as speakers at The Queen’s Club.

Brewin will present on the benefits of social media marketing and the importance of networking platforms to optimise reach and increase profile within new markets. Meanwhile Trickey, the CEO and Tennis Sector Chairman Freeman will look at the environment of playing facilities and explain how quality design leads to increased participation.

While the two previous TIA UK summits have taken place during the evening, the 2016 event will be held in the afternoon, allowing organisers greater freedom in scheduling and the opportunity to expand the event.

New for this year, there will also be a free grounds maintenance demonstration available by Queen’s Club head groundsman Graham Kimpton, whose team was awarded the prestigious Institute of Groundsmanship ‘Professional Tennis Grounds Team of the Year’ in 2015.  This free session, which will take place between 10:00-12:00 is a unique opportunity for local clubs to get first hand experience from one of the UK’s leading grounds management teams. If you intend to attend this session, please register with Gilly English.

Discounted early bird tickets are available until March 31. To book your ticket, click here

The 2016 Business of Tennis Forum is supported by the LTA and sponsored by ActionCoach and Traveleads, two of the TIAUK’s Professional Business Service Providers.