Equipment Offers - ADvantage

Exclusive quality products and services for LTA registered tennis clubs at great discounts.

ADvantage has been developed in partnership with the LTA has launched ‘ADvantage’ for tennis clubs, offering a variety of quality court equipment and services at discounted and preferential rates, delivered exclusively by TIA UK members. 

All ‘ADvantage’ products are being offered to registered clubs at a minimum discount of 20% off the RRP.

Further products will be added to the ADvantage brochure on a regular basis and the TIA UK will be working with the LTA to ensure its on-going promotion within the tennis club sector.

Companies providing products and services for ADvantage include Edwards, Harrod/sportsequip, Kollectaball, Stadia Sports, Sunbaba, Twisternet and Control Costs.

Only TIA UK members can promote and sell their products in ‘ADvantage’

Only LTA registered clubs can take ‘ADvantage’ of the discounts offered

Download your copy now (PDF 8.1MB).

If you want to promote your company and products to tennis clubs through this initiative, contact for more information on how to join the TIA UK. 

Tennis Club Business Benchmarking Project

At the Business of Tennis Forum in October an exciting new project was launched by the TIA UK for tennis clubs. The ‘Tennis Club Business Benchmarking Project’ aims to get a better understanding of the factors that impact upon the success of tennis clubs and over time, develop a set of key business benchmarks for the tennis club sector. 

The project is managed by the TIA UK and is supported by TIA UK member SMS INC, the sports research company that has over 30 years experience working with a range of tennis clients. 

Phil Sandilands of TIA UK said “This is a really good example of the TIA UK’s on-going ‘business of tennis’ focus and to understand better the business factors linked to the growth or decline of tennis club performance. A key objective is to identify the challenges, opportunities and trends relating to club sector operations that impact upon the successful delivery of tennis and membership growth.”     

The project will run over 5 years and the first year involves 15 of the top tennis clubs in England.  The value of benchmarking increases as more clubs participate and more insight gained and so the TIA UK has set a target of 100 clubs participating by year five of the project. 

Sandilands said, “We have had very positive feedback from the major tennis clubs involved in this first year that this project could provide real value to them going-forward. The project can also potentially be used as a vehicle to deliver a closer engagement between our tennis industry members and major tennis clubs in the UK.”  

A business trends and highlight report will be compiled in February 2019. Any tennis/multi-sport racquet clubs that wish to learn more or want to participate in the research project for the next year should contact

For the presentation made on the Benchmarking Project by Ed Willis from SPORTS MARKETING SURVEYS INC. at the Business of Tennis Forum in 2018, CLICK HERE

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